Nokia, in announcing today sweeping changes including a company restructuring and the cut of 10,000 jobs, also said it plans to “invest strongly in products and experiences that make Lumia smartphones stand out and available to more consumers.”
That’s according to Nokia’s news release, which says the company plans to broaden the price range of Lumia Windows Phone devices.
The company also said it’s going to focus on its location-based services as a way of making the Lumia devices stand out from other smartphones.
Lumia is Nokia’s brand of Windows Phone, the result of the Finnish phonemaker’s close partnership with Microsoft. The Lumia 900, which launched in the U.S, in April, is considered the Windows Phone flagship device.
Nokia CEO Stephen Elop had said, in a statement announcing the company’s first-quarter results in April, that sales of the Lumia have been mixed, exceeding expectations in the U.S. but that establishing momentum in other markets, including the U.K., have been challenging.
The company is expected to report its second quarter results on July 19.
Nokia shares are trading this morning at $2.33, down 16 percent.