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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

June 19, 2012 at 9:50 AM

Microsoft’s Surface teaser video gets more than 1.5 million hits on YouTube

[This post was updated to include the production company for the Surface teaser video.]

The teaser video for Microsoft Surface, which was announced yesterday, seems to be a hit on YouTube, with more than 1.5 million hits so far. It was made by Seattle production company Keith Rivers Films.

Here it is:

[do action=”custom_iframe” width=”640″ height=”360″ src=”http://www.youtube.com/embed/dpzu3HM2CIo

What do you think? So totally different from a previous big Microsoft ad campaign, “It’s a great time to be a family,” right? Here’s an ad from that previous campaign, for comparison:

[do action=”custom_iframe” width=”640″ height=”360″ src=”http://www.youtube.com/embed/Yg12GF5-vGg

Also, as Mashable notes, Apple launched its new iPad ad yesterday, the day Microsoft announced the Surface line. Here’s Apple’s ad:

[do action=”custom_iframe” width=”640″ height=”360″ src=”http://www.youtube.com/embed/RksyMaJiD8Y

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