Only three months after hitting the U.S. market, Nokia’s Lumia 900 — the flagship Windows Phone — is now selling for half its launch price.
Nokia now lists the Lumia 900 on its website as selling at AT&T for $49.99 — half the April launch price of $99.99.
(Then again, Amazon is selling the Lumia 900 for one cent.)
It’s been a bleak year so far for Nokia, Microsoft’s tightest Windows Phone partner, which reported in April a $1.2 billion loss in its first quarter. Its net sales for smart devices plunged 52 percent. Sales for the Lumia Windows Phones have been mixed, the company said at the time.
Microsoft likely didn’t help Lumia sales any when it announced last month that owners of current Windows Phone handsets — including the Lumia 900 — won’t be able to upgrade to Windows Phone 8, which is expected to launch sometime this fall.
The New York Times Bits Blog quotes a Nokia spokesman as saying such cuts are “an industry standard practice,” and an AT&T spokesman as saying the company continues “to be pleased with sales of the Lumia.”
On Thursday, Nokia reports its 2Q earnings, while Microsoft announces its 4Q earnings.