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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

July 19, 2012 at 12:05 PM

Microsoft names political strategist Mark Penn as a CVP

Microsoft has named Mark Penn, CEO of public relations firm Burston-Marsteller, as corporate vice president of strategic and special projects, with an emphasis on key consumer initiatives.

Penn will lead a small interdisciplinary team and report to CEO Steve Ballmer, the company said in a news release.

Penn is also a political strategist perhaps best known for his advisory roles under the Clinton administration and in the presidential campaign of Hillary Clinton.

Penn, 58, who has consulted with Microsoft since 1998, will remain in Washington D.C. but will not be involved in public policy issues for Microsoft, the company said in the release.

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