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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

August 2, 2012 at 2:52 PM

No more “Metro” UI — at least by name?

Ars Technica has an interesting item about how Microsoft’s legal department has sent out a memo putting the kibosh on using the name “Metro” to describe the distinctive, tile-based user interface at the heart of Windows 8.

Though Microsoft has been using the term “Metro” for quite a while now, the memo from Microsoft’s legal affairs department “reportedly says that Microsoft has been threatened with legal action for infringing on ‘Metro’ trademarks held by German retailer Metro AG,” according to Ars Technica, which adds that Microsoft is now referring to the user interface as “Windows 8-style UI” or “New User Interface.”

Microsoft sent a statement, saying: “We have used Metro style as a code name during the product development cycle across many of our product lines. As we get closer to launch and transition from industry dialog to a broad consumer dialog we will use our commercial names.”

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