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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

August 23, 2012 at 6:50 AM

What do you think of Microsoft’s new corporate logo?

Logo2012.pngFor the first time in 25 years, Microsoft has a new corporate logo.

From the story running in today’s Seattle Times:

Microsoft, which has used its solid, boldfaced, italicized logo since 1987, is expected to unveil its new, more colorful logo Thursday at the Boston opening of the 23rd Microsoft store. It will also appear Thursday at the Seattle and Bellevue Microsoft stores, as well as on the microsoft.com home page.

The new logo, which incorporates a multicolored Windows symbol in addition to the “Microsoft” name in straightforward, lighter type, is intended to “signal the heritage but also signal the future — a newness and freshness,” said Jeff Hansen, Microsoft’s general manager of brand strategy.

It’s coming at a time when the company is preparing to launch new or significantly updated versions of nearly every one of its products, from Windows to Windows Phone to Office.

Many of those products will feature a new look and feel — cleaner, with fewer borders and less clutter, and more colorful tile-based designs.

Given all that, “we felt it was a good time to express the newness in the Microsoft logo as well,” Hansen said.

Continue reading the story here.

[Update 12:22 p.m.: For those who are wondering about who came up with the new logo design, Microsoft says it worked with several of its external design agencies on the new logo, but did much of the design work internally. The company says it’s not sharing specific names, as it worked with a number of their agencies on different phases of the logo development.]

So: How do you think the new logo stacks up against the older ones? Take our Seattle Times poll:

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(Image of new Microsoft logo from Microsoft)

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