Microsoft changed its company logo yesterday for the first time in 25 years. Reactions to the new logo (at right) were mixed, according to my colleague, Melissa Allison.
I particularly liked this quote from the story. It’s from Armin Vit, a designer and editor of the popular branding blog Brand New from Austin, Texas:
Vit sees the new logo’s simplicity as an attempt at corporate friendliness.
“If you look at the old logo, it’s italic and bold with spiky things coming in and out — a 1980s world-domination logo that was like, ‘Fear Microsoft, we’re going to take over your computers,’ ” Vit said.
Here’s the old logo:
Continue reading the story here.
The new logo, by the way, ranks as the favorite of Microsoft’s five logos since its founding in 1975, according to a Seattle Times poll. As of Thursday evening, 41 percent of those polled said the new logo was their favorite.