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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

August 24, 2012 at 6:30 AM

“World-domination logo” goes friendly? Reactions to Microsoft’s new logo vary

Logo2012.pngMicrosoft changed its company logo yesterday for the first time in 25 years. Reactions to the new logo (at right) were mixed, according to my colleague, Melissa Allison.

I particularly liked this quote from the story. It’s from Armin Vit, a designer and editor of the popular branding blog Brand New from Austin, Texas:

Vit sees the new logo’s simplicity as an attempt at corporate friendliness.

“If you look at the old logo, it’s italic and bold with spiky things coming in and out — a 1980s world-domination logo that was like, ‘Fear Microsoft, we’re going to take over your computers,’ ” Vit said.

Here’s the old logo: Logo1987.png

Continue reading the story here.

The new logo, by the way, ranks as the favorite of Microsoft’s five logos since its founding in 1975, according to a Seattle Times poll. As of Thursday evening, 41 percent of those polled said the new logo was their favorite.

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