403 Forbidden


nginx
403 Forbidden

403 Forbidden


nginx
Follow us:
403 Forbidden

403 Forbidden


nginx

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 10, 2012 at 2:16 PM

Microsoft rebrands search alliance, digital ad platform

Microsoft is rebranding its search partnership with Yahoo as well as its online ad platform.

Microsoft’s partnership with Yahoo — in which Bing powers Yahoo searches — was formerly referred to as Search Alliance. Now it’s being called the Yahoo! Bing Network.

In July, the combination of Microsoft and Yahoo’s sites together held about 29 percent of U.S. searches, according to research firm comScore. Of that, Microsoft sites — primarily Bing — had about 16 percent and Yahoo had about 13 percent.

Microsoft is also renaming adCenter — its online search ad platform — to Bing Ads. The name change is supposed to reflect a more streamlined approach to buying search ads and giving customers more transparency into the auction process, according to an official Microsoft Advertising blog post.

Comments

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


403 Forbidden

403 Forbidden


nginx
403 Forbidden

403 Forbidden


nginx