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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 13, 2012 at 2:29 PM

Windows Phone Marketplace now called Windows Phone Store

The online store where Windows Phone users can buy apps used to be called the Windows Phone Marketplace. Now Microsoft is changing the name to Windows Phone Store.

“By doing so, we’re following the lead of Windows 8 and its Windows Store for apps and games,” the Windows Phone team said in an offiicial blog post. The two will also share the same store icon:

StoreIcon.JPG

In addition to the name change, changes have been made to the Windows Phone store to allow for easier searching and browsing among the more than 100,000 apps, according to Microsoft.

The Windows Phone website, meanwhile, now features a cleaner design.

(Screenshot of store icons from Windows Phone blog)

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