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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 18, 2012 at 11:13 AM

Microsoft hires former CBS exec to develop video content

Update 12:04 p.m.: Microsoft has confirmed that it’s hired Nancy Tellem, former president of CBS Network Television Entertainment Group, to join Microsoft as Entertainment & Digital Media president.

From Microsoft’s press release:

In her role reporting to Phil Spencer, corporate vice president, Microsoft Studios, Tellem will oversee the launch of a newly created production studio in Los Angeles that will develop interactive and linear content for Xbox and other devices. In addition to running the production studio, she will help spearhead the company’s efforts to turn Xbox into a destination where consumers can enjoy all their entertainment in one place.

Tellem, who has been a CBS executive since 1997, supervised programming, development and production and oversaw the network’s prime-time, daytime, late-night and Saturday morning lineups.

From earlier:

Microsoft has hired former CBS TV exec Nancy Tellem to oversee production of original video content for Xbox, according to a post in the New York Times’ Bits blog.

According to the blog post, which cited people with knowledge of the move as the source of the information:

Ms. Tellem will oversee a Microsoft production studio based in Los Angeles that will create both traditional “linear” programming and interactive programming that fuses video and gamelike content. …. She will report to Phil Spencer, the corporate vice president of Microsoft Studios, part of the Microsoft entertainment division that oversees the company’s Xbox console.

Microsoft has been positioning Xbox as not just a gaming console but the center of family entertainment. Its Xbox Live service offers movie and TV content, as well as games, via online subscription service and this hire appears to be a move to distinguish itself by offering original content as well.

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