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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

October 5, 2012 at 1:15 PM

Wonder what’s fresh at Pike Place Market? Microsoft has an app for that

Microsoft’s Bing team has created an app called Edibly that lets users see what’s new and fresh at the Pike Place Market, as well as compare prices, create a shopping list and navigate the market with a digital map.

For now, the Edibly app is only available for the iPhone. (Microsoft’s news release puts it as being “initially” only for that platform, so we’re thinking it will come to Windows Phone and Android. We’ve asked Microsoft about that and will post when we get an answer.)

We’ve also asked Microsoft whether this app, which is being launched in collaboration with the Pike Place Market Preservation and Development Authority, will eventually cover other farmers’ markets as well. (Again, we’re thinking so, since the official Bing blog post says that the team is “piloting” the app at the Pike Place Market.)

[Update 3:46 p.m.: We’ve heard back from Microsoft.

In response to the question about whether Edibly will come to Android and Windows Phone, the company said:

We want to keep the app as low cost as possible (e.g. free to consumers, Pike Place, etc.) and an initial release on iOS gives us the opportunity to arrive at the right feature set in a cost-effective way, before expanding to other platforms/features.

Regarding whether Edibly will also eventually include other farmers’ markets, Microsoft said:

Edibly is currently only at Pike Place Market Pike Place because it’s one of the most well-known markets in the world, supplying a wide array of fresh products, and we’ll be evaluating expanding to other locations in the future, but have no specific plans to share yet.]

The app can be found in the iTunes store.

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