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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

October 16, 2012 at 6:30 AM

Windows 8, Surface ads coming fast

The ads are coming fast and furious, as we get ever closer to the Oct. 26 launch of Windows 8.

Microsoft’s first Windows 8 ads were spotted earlier this week. Now, ads for the company’s Surface tablet — its first branded computing device — are appearing.

Have a look. Here’s a Surface ad:

[do action=”custom_iframe” width=”640″ height=”360″ src=”http://www.youtube.com/embed/8mSckyoAMHg?list=UUGS474QoP8SCnSo6hOCaayA&hl=en_US

And here’s a Windows 8 ad:

[do action=”custom_iframe” width=”640″ height=”360″ src=”http://www.youtube.com/embed/i1GNDs7DCTw

It’s all part of Microsoft’s big marketing push behind Windows 8, a complete revamp of the company’s flagship operating system and its bold bid to gain territory in the fast-growing mobile computing market.

It’s imperative for Microsoft to gain a foothold in this market, given the decline in PC sales. Microsoft’s dominance was built on its software running on most of the world’s computing devices — i.e. PCs. Though it’s still the world’s most dominant computing operating system, mobile devices running on iOS and Android platforms dominate the mobile sphere where more people are doing their computing, thus threatening the future of Windows.

That’s why so much is riding on the launch of Windows 8 this month.

The ads themselves certainly have a different — more vital, energetic and fresh — feel than the “it’s a great time to be a family” ads from last year, which emphasized the Microsoft “family” of products and how families could use them together.

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