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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

October 17, 2012 at 7:49 AM

Microsoft acquires marketing automation software company MarketingPilot

Microsoft announced today that it’s completed the acquisition of marketing automation software company MarketingPilot, which now becomes a wholly owned subsidiary of Microsoft.

The Evanston, Ill.-based MarketingPilot, which now becomes part of Microsoft’s Business Solutions division, provides software for marketing departments and ad agencies to help them better understand their customers and manage and execute their marketing campaigns.

It appears that MarketingPilot’s offerings will be integrated with Microsoft’s Dynamics CRM solutions, according to this Microsoft blog post.

Details of the acquisition were not disclosed.

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