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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

October 22, 2012 at 6:00 AM

Controversial Windows President Steven Sinofsky in spotlight as Windows 8 launches

Sinofsky.jpgAs Microsoft’s long-awaited launch of Windows 8 culminates later this week, several execs key to its development come into the spotlight.

Key among them: Windows President Steven Sinofsky.

Sinofsky, who also shepharded the Windows 7 process, is known for keeping the trains running on time, delivering products on schedule. But he’s also a controversial figure.

CNET writer Jay Greene writes about Sinofsky in this lively profile. Among the takeaways:

As he’s climbed the corporate ladder, Sinofsky has become one of the most polarizing figures at Microsoft. … 15 current and former Microsoft executives and executives at companies that partner with Microsoft … paint a picture of an executive who is incredibly smart and passionately driven to ship quality software on time. But some also say Sinofsky can create a toxic work environment that has chased talented employees away from a maturing company that’s in desperate need of innovative thinking. …

For all the misgivings some current and former colleagues have about him, Sinofsky can often flash a quick wit and a disarming sense of humor. … While he clearly has tech cred, Sinofsky also remains tapped into popular culture, sprinkling references to reality television programs, such as The Voice, into conversations. When he talks about products and technology, he’s precise in his exchanges, very much in command of details.

Greene, who had previously covered Microsoft for The Seattle Times, had written a profile of Sinofsky for The Seattle Times in 1999. Here’s a link to that profile.

Read the CNET Sinofsky profile here.

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