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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

October 25, 2012 at 6:00 AM

Ballmer: Microsoft intends to build more branded hardware

Microsoft CEO Steve Ballmer, in New York City for the event today launching Windows 8, indicated that Microsoft intends to build more of its own branded hardware — a la the Surface tablets — if it fits their vision of where the company wants to go, according to an interview with the BBC.

“Is it fair to say we’re going to do more hardware? Obviously we are… Where we see important opportunities to set a new standard, yeah we’ll dive in,” he told the BBC.

Microsoft unveiled in June its plans for its first branded computing device: the Surface tablet. Surface with Windows RT, one of two versions of the tablet, is being launched today (and will be on sale tomorrow), alongside the launch of Windows 8.

(I’ll be liveblogging the launch event at this blog, starting at about 8 a.m. PDT/11 a.m. EDT.)

Also from the BBC interview:

Mr Ballmer would not be drawn on the exact nature of his future plans.

“We have committed ourselves on a path where we will do whatever is required from both a hardware and a software innovation perspective and the cloud innovation perspective in order to propel the vision that we have,” was all he would tell the BBC.

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