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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

November 2, 2012 at 12:30 PM

Microsoft’s U.S. smartphone market share remains small but steady

So is it good news that Microsoft’s share of U.S. smartphone subscribers hasn’t declined — though that share is still tiny?

Research firm comScore came out with its latest figures for U.S. mobile subscriber market share. And it shows that for the three months ended in September Microsoft’s smartphone platforms — including Windows Phone and the outdated Windows Mobile — holds 3.6 percent of U.S. subscribers. That’s unchanged from the three months ended in August but down from 3.8 percent for the three months ended in June.

Meanwhile the number of people in the U.S. who owned smartphones climbed 8 percent since June to 119.3 million. That’s 51 percent mobile market penetration, according to comScore.

That increasing smartphone usage — and Microsoft’s tiny share of it — is why the company needs to succeed with Windows Phone 8, the latest version of its operating system that it launched on Monday.

Here’s comScore’s chart:

Screen shot 2012-11-02 at 12.36.34 PM.png

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