Usually companies have to pay to promote their products in magazines. And such promotions rarely land on mag covers without disclaimers proclaiming that they’re ads.
Not so much with a Windows 8 promotion that will be front and center on the cover of several Conde Nast publications, from Wired to The New Yorker to Glamour, reports AdAge.
From the AdAge story:
The promotions, full pages attached to the covers of 14 titles from Allure to Wired, show the new Windows 8 Start screen tailored for most of the magazines’ top editors. Glamour, for example, depicts a Start screen for Editor-in-Chief Cindi Leive with items such as highlights from a magazine event, a tweet that Windows 8 pulled in from @glamourmag, a December Issue Sampler for Windows 8, the Windows camera app, a special edition of the magazine and a holiday-party reminder from the new Windows 8 Calendar app.
And Microsoft didn’t have to pay for those cover attachments.
That’s because they are part Conde Nast’s decision to publicize that its content is on Windows 8, AdAge reports.
“The covers are, however, ‘clearly coordinated’ with the paid ads [elsewhere in the magazines], the [Conde Nast] spokeswoman said,” according to the AgeAge article. “They are ‘tied together under the umbrella of our holistic relationship’ with Microsoft, she added.”
Read the full story here.