Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

November 28, 2012 at 5:39 PM

Microsoft jabs at Google with “Don’t Get Scroogled” campaign

Corrected version

Microsoft has run ads before deriding Google, most notably earlier this year when Google made some privacy policy changes.

Now, Microsoft is delivering another jab with its “Don’t Get Scroogled” campaign, which takes aim at Google’s “pay to rank” model for its Shopping search results. With that model, companies pay Google to appear in search results under the Shopping tab. (The model applies only to the Shopping tab, not to the results on Google’s main general-purpose search page.)

Naturally, Microsoft’s Scroogle campaign suggests you use Bing for an “honest search result.”

In addition to the Scroogled.com website, the campaign features TV commercials, newspaper ads and billboards, according to The Associated Press.

Google issued a statement in response to the campaign, saying: “Google Shopping makes it easier for shoppers to quickly find what they’re looking for, compare different products and connect with merchants to make a purchase. With new 360-degree, interactive product images, social shopping lists and a fast growing inventory of more than a billion products worldwide, Google is a great resource for shoppers to find what they need, at great prices for their loved ones this holiday season.”

Information in this post, originally published Nov. 28, 2012, was corrected later that day. A previous version of this story incorrectly stated that Google’s “pay to rank” model charged more for more prominent placement; in fact, Google charges companies to appear in the Shopping tab search results. The post also clarifies that this model is in use only in Google’s Shopping tab.

Comments

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►