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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

December 6, 2012 at 2:21 PM

Report: Facebook talking with Microsoft about buying Atlas

MIcrosoft took a $6.2 billion writedown a few months ago for its 2007 $6.3 billion purchase of digital ad company aQuantive.

But it looks like at least one part of aQuantive — Atlas Solutions, a digital media measurement platform — is garnering interest from others.

Facebook is reportedly in talks with Microsoft about acquiring Atlas, according to All Things D, which cites sources close to the situation. According to the report:

Sources said the social networking giant has been conducting due diligence on the media measurement platform, part of its efforts to create its own advertising network for third-party Web sites to compete with Google’s DoubleClick offering.

Microsoft declined to comment.

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