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January 14, 2013 at 5:44 PM

Steven Sinofsky on his use of the iPhone

It’s not like Bill Gates decided to use all Apple products at home. It’s not even on the level of Oprah tweeting about her love of the Surface from an iPad. (And in each of those cases — so what?)

But somehow, the fact that former Windows President Steven Sinofsky was using an iPhone caused a mini round of buzz.

Sinofsky responded — as he is prone to these days — via Twitter and with a blog post on the importance of learning from competitors’ products.

Sinofsky turns his post — which references Patton and Thucydides’ “History of the Peloponnesian War” — into a primer on how best to use competitors’ products to learn from them.

It’s his second blog post in as many days, the other being a lengthy trip report from CES. (In response to a reader who called his blog post “too long winded,” Sinofsky said: “Keep in mind that at about 5000 words it is much shorter than if you read even half of the posts from a single blog (average about 200 posts of 250 words) you are still an order of magnitude more words. That’s just considering word count.”)

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