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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

January 17, 2013 at 11:33 AM

Bing and Facebook’s partnership yields more social search features

Earlier this week, Facebook and Microsoft had announced some new tools resulting from the two companies’ partnership in social networking and search.

Today, Microsoft announced it would include even more Facebook content in its Bing search engine’s social sidebar, the column that incorporates activities from a user’s social networks in their search results.

“Starting today, you will see an average of five times more Facebook content in the sidebar, including status updates, shared links, comments and photos from your friends,” according to Microsoft.

The social sidebar was part of a major design overhaul Microsoft implemented of its Bing search engine last May. The changes included a push to include more “social search,” where a user’s social networks play a more prominent role in search results — something Bing competitor and dominant search engine Google has been doing as well.

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