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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

February 6, 2013 at 1:30 PM

comScore: Despite Windows Phone 8, Microsoft’s U.S. smartphone share continues decline

It looks like the launch of Windows Phone 8 in late October/early November hasn’t done anything to stop the decline in MIcrosoft’s smartphone share — at least in the U.S.

Research firm comScore has come out with its latest figures, showing Microsoft’s smartphone platform held 2.9 percent of U.S. smartphone subscribers for the three months ended in December. That’s down from 3.6 percent for the three months ended in September and 3 percent for the three months ended in November.

Here’s comScore’s chart:

comScore12-12.JPG

Note that comScore’s chart still has Microsoft in fourth place among U.S. smartphone subscribers, behind BlackBerry.

But another research firm, Strategy Analytics, noted in an online summary of its available-only-to-clients report that Microsoft’s Windows Phone overtook BlackBerry OS to become the third largest smartphone platform in U.S. market in the fourth quarter.

Different methodologies used by the two companies could account for the disparity. Strategy Analytics looked at shipments, while comScore looked at subscribers. And subscriber numbers typically lag behind shipment numbers, said Neil Mawston, analyst and executive director of Strategy Analytics.

Another research firm, Kantar Worldpanel ComTech, had said that for the 12 weeks ending Nov. 25, Windows Phone held 2.7 percent of U.S. smartphone sales, compared with 2.1 percent during the same period last year.

The 2.7 percent figure is roughly comparable with comScore’s 2.9 percent. But the two companies have MIcrosoft’s market share trending in opposite directions. Kantar Worldwide has it going up, while comScore’s 2.9 percent share is down from the 4.7 percent share it said Microsoft platforms held for the three months ended in December 2011.

Globally, Kantar Worldwide showed Windows Phone capturing 5.1 percent of global smartphone sales for the 12 weeks ended Nov. 25, compared with 1.7 percent last year.

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