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February 8, 2013 at 9:25 AM

Bing partners with Fox News on interactive experience around State of the Union address

Bing is partnering with Fox News to bring what it calls a new interactive experience that will gather social media sentiment, and get live viewer feedback, on the president’s State of the Union address Tuesday.

The experience, which will be at bing.com/politics, will stream the address, and show news and live data, as well as track live social media sentiment and allow users to enter in how they’re feeling about the president’s address.

“We’ll be able to sense the mood of the nation” moment by moment, said Mark Penn, Microsoft’s corporate vice president for strategic and special projects, during a conference call this morning.

The interactive component, called Bing Pulse, will ask people to enter their gender and political affiliation. After that, while watching the address, users can register their reactions — whether positive, negative or neutral — up to every five seconds, to be displayed as part of a Bing Pulse online poll.

Bing.com, along with Fox News, will then show the results, with data split by gender and political affiliation to show how different groups react, said Penn, who added that the effort is nonpartisan.

This latest effort builds on what Bing did with the elections last fall, when the site gathered election news and data, including a slider tool that let users adjust how much “redness” or “blueness” they want to read in their news coverage.

That news slider will be back, along with updated polls and data, and Bing Beat, which tracks social media sentiment on Twitter.

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