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February 27, 2013 at 11:16 AM
Report: Facebook to purchase Atlas Solutions from Microsoft
Facebook is reportedly announcing tomorrow that it’s acquiring Atlas Solutions from Microsoft, according to AdAge, which cites two people briefed on the plans.
Atlas is a digital media measurement platform that was part of digital ad company aQuantive. Microsoft had purchased aQuantive for $6.3 billion in 2007 and took a $6.2 billion writedown for it last year.
A Microsoft spokeswoman said the company does not comment on rumor or speculation.