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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

March 14, 2013 at 2:48 PM

Bing’s search share inches up, as Yahoo’s declines

More of the same general trends for U.S. search share, as, in February, Google continued to dominate, Bing continued to slowly increase its share, and Yahoo continued to decline.

According to comScore, Google had 67.5 percent of U.S. searches in February, compared with 67 percent in January. Microsoft had 16.7 percent, up 0.2 percent from January. Yahoo declined from a 12.1 percent share in January to 11.6 percent last month.

Here’s comScore’s chart:

comscoreSearchFeb13

Google and Microsoft both increased their share from a year ago, when they were at 66.4 and 15.3 percent, respectively. Yahoo, meanwhile, had a 13.8 percent share a year ago.

Though Microsoft and Yahoo have a search partnership, in which Bing powers Yahoo’s searches, the two seem to have merely swapped places in terms of search share, rather than made inroads into Google’s share. Two years ago, according to comScore, Google had a 65.4 percent share, Yahoo had 16.1 percent, and Microsoft had 13.6 percent. Microsoft’s share exceeded Yahoo’s for the first time in December 2011.

 

Comments | More in Microsoft | Topics: bing, comscore, google

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