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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

March 14, 2013 at 4:02 PM

Report: Surface sales reach 1.5 million

Surface sales may have reached about 1.5 million, with about 400,000 of those coming from sales of the Surface Pro, according to Bloomberg.

Microsoft has sold about a million of its Surface RT tablets — far less than the 3 million the company ordered, Bloomberg reported, citing three people who asked not to be named. It’s also trying to revamp its marketing for the device, according ot Bloomberg.

The more powerful Surface Pro tablets, which launched in February, faced apparent initial supply problems, with both Microsoft Stores and retail stores such as Best Buy and Staples not having some versions of the Surface Pro in stock during the initial launch weeks.

[Update 3/15/13: To put the numbers into an overall tablet market context, in 2012, 128.3 million tablets were shipped worldwide, according to IDC. That’s up from 72 million in 2011.]

 

Comments | More in Microsoft | Topics: surface, surface pro, surface rt

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