Apple announced its upcoming iOS 7 mobile operating system this morning at its Worldwide Developer Conference and one interesting tidbit came out: In iOS 7, Siri will be using Bing for its Web searches.
With iOS 7, Siri will have integrated Web search built in for the first time. In previous versions, Siri surfaced results from the default search engine chosen by the user (whether that be Google, Bing or Yahoo.)
Given the rapid rise of Google’s Android as the major competitor to Apple’s mobile operating system, perhaps it’s not surprising that Apple turned to Microsoft as a bulwark against Google’s expanding user base. Both Apple and Microsoft have increasingly focused on Google as their top competitor/nemesis.