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June 12, 2013 at 6:58 PM
New Microsoft ad: “One experience, on every device”
Microsoft is set to debut a new ad tonight that serves to emphasize two things: how the company is morphing into a devices and services company, and the increasing integration of its services and products.
The ad, called “Windows Everywhere,” highlights company offerings such as Windows 8, Internet Explorer, Bing, Skype and Xbox and how they operate similarly across the Surface tablet, PCs and Windows Phone.
The ad moves away from Microsoft’s typical ad strategy of showcasing one product at a time and, instead, emphasizes the company’s vision of “one experience, on every device, for everything in your life.”
Microsoft has been transitioning from a traditional software company to one that emphasizes producing devices and providing ongoing services, such as Office 365 subscriptions. CEO Steve Ballmer, with recent top-level appointments, has also emphasized the importance of collaboration now that the company’s products are becoming ever more integrated with each other.
The TV ad will debut during Game 1 of the Stanley Cup Finals tonight.