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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

June 24, 2013 at 9:55 AM

Here’s some of what Microsoft has in store for Build

[Build, Microsoft’s annual conference for independent, third-party developers, starts Wednesday at the Moscone Center in San Francisco. I’ll be reporting from there here at this blog and on 

In the meantime, here’s my preview of some of what Microsoft will be talking about at Build, as well as what some developers are hoping to see/hear.]

Steve Guggenheimer, corporate vice president of Microsoft's Developer & Platform Evangelism group

Steve Guggenheimer, corporate vice president of Microsoft’s Developer & Platform Evangelism group

Unlike the previous two years at the Build conference, there is no radical new operating system to be introduced or launched.

Rather, at this year’s Build, Microsoft’s annual conference for third-party developers Wednesday through Friday at San Francisco’s Moscone Center, the focus will be on an updated version of that operating system — called Windows 8.1 — as well as the road map for other Microsoft products and services.

(Microsoft is releasing a preview version of Windows 8.1 on Wednesday.)

This Build will highlight how developers can bring the apps they’ve built to connect with where Microsoft’s product lineup is heading. It also will show how they can build apps that bridge Microsoft’s devices and products.

“Sometimes we’ll do: ‘Here’s a product, and here’s another and another,’ ” said Steve Guggenheimer, Microsoft’s corporate vice president of the developer-platform-evangelism division. “One of the opportunities we have at Build is to say how all those things connect.”

Getting developers excited about creating applications for Microsoft’s platforms is integral to those platforms’ success.

For instance, building up the number of apps in the Windows Store is important to the success of Windows 8 and 8.1.

So speakers at Build will be highlighting the unique capabilities of Windows 8.1.

Microsoft and Guggenheimer declined to disclose what news would be coming out at Build, who the keynote speakers will be or even how many people are attending the conference.

Guggenheimer did characterize the event as a good opportunity to talk with existing .NET developers — those who’ve built applications using Microsoft’s .NET Framework programming model. Microsoft has been focusing in recent years more on other frameworks and Web technologies to build apps.

“There are a lot of developers out there — .NET developers,” Guggenheimer said. “How do the current products we have and the existing apps they built for existing products connect. How do they potentially bridge. And how do all those pieces move forward.”

Microsoft, in the past, had touted how having a common core among Windows client, Windows Phone and Windows Embedded would make it easier to build applications that would run across all three platforms.

But “write once, run everywhere” doesn’t really work, Guggenheimer said, saying that speakers at Build would be talking about how there’s still work to be done to make apps run on each individual platform, even though having a common core should make it easier for developers to write apps across platforms.

That’s something Michael Crump, developer evangelist at Telerik, is very interested in hearing. Telerik, which sells tools to help software developers create applications, sells Microsoft tools and uses them in its own products.

[Continue reading the story here.]

Comments | More in Microsoft | Topics: .net, build, developers


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