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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

July 9, 2013 at 11:57 AM

What do Internet Explorer and Twinkies have in common?

Internet Explorer and Twinkies — not to mention unicorns and lemmings — are apparently things that have been subject to misperceptions, according to Microsoft in a new ad for Internet Explorer.

The whimsical, cutesy ad has singer-songwriter Laura Gibson musing about things such as: “Do Twinkies last forever?” and  “Were unicorns once alive?”  These are things she would really like to know, she sings, because “things aren’t always what they seem” — like, you know, IE, as a line at the end of the ad implies, exhorting people to “meet the new Internet Explorer.”

This online-only video is part of Microsoft’s “Browser You Loved to Hate” campaign, which acknowledges many people’s dislike of IE based on past experience. The campaign seems very much geared toward Gen Y, both indirectly, in its sensibility, and directly, as seen in this video about being a child of the ’90s. The new ad has quite the Zooey Deschanel vibe.

See for yourself:

Comments | More in Microsoft | Topics: ad, browser you loved to hate, internet explorer

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