[As CEO Steve Ballmer works on transforming Microsoft into a devices-and-services company — a major reorg is expected soon — part of how it’s making that change is through its corporate culture. And that culture is changing, some say, becoming more collaborative and more startup-like.
Here’s my story that culture change running today in the print edition of The Seattle Times.]
Guy Shahine works at a multibillion-dollar company that has dominated the software industry for decades and has nearly 98,000 employees worldwide.
Yet, he insists, he also works at a startup.
Shahine, in Microsoft’s Online Services Division, believes a just-launched project his Bing Advertising team is working on — linking customers’ credit cards to discount deals offered by restaurants and retailers — is essentially a startup.
“We have these ideas out there that, to some people, might sound awesome, and, to others, they think might not work out,” he said. “The only way to know is to put out those ideas, see how the market, how the customers, react to them. It’s all about experimenting, learning from those experiments, iterating.”
That sort of thinking is beginning to take hold in certain pockets at Microsoft, some there believe, as the company becomes one that provides devices and services, rather than just traditional software.
[Continue reading the story here.]