Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Janet I. Tu.
September 24, 2013 at 8:10 AM
Microsoft releases more pricing details on next-gen Surface – are the prices right?
When Microsoft announced the next generation of Surface products Monday, it had just starting price for the base models. Today, on the first day pre-ordering is possible, the Microsoft Store website has the pricing details on the other configurations.
The Surface 2 sells for $449 for the 32GB version and $549 for the 64GB.
The Surface Pro 2 sells for $899 for the 64GB configuration, $999 for the 128GB, $1,299 for the 256GB and $1,799 for the 512GB.
Did Microsoft make the right pricing decisions on the Surface 2 and Surface Pro 2?
Here’s my story on that question:
Microsoft launched its latest effort to gain a foothold in the tablet market — and a key component of its strategy to turn into a “devices and services“ company — with the introduction Monday of its newest generation of Surface tablets and accessories.
At a New York City event, the company announced the Surface 2 and the more powerful Surface Pro 2, which go on sale next month. Both boast longer battery life, increased processing power, better display and camera resolution, and more built-in kickstand positions than their predecessors, the Surface RT and the Surface Pro.
But some analysts questioned whether the prices are low enough to entice consumers who are increasingly turning to lower-priced, smaller tablets, as well as to attract consumers and businesses looking for the best value in a powerful, high-end device.
The new Surface devices show “Microsoft has addressed a lot of the previous product shortcomings,” said analyst Tom Mainelli with research firm IDC. “But they still don’t seem to be willing to go where they need to go on pricing to help these platforms gain traction in the market.”
Continue reading the story here.