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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Janet I. Tu.

January 31, 2014 at 12:54 PM

Microsoft to air its first national Super Bowl ad Sunday [updated with ad]

Hard to believe but Microsoft has never aired a national Super Bowl ad before.

(It has aired some ads during the Super Bowl that ran in select local markets, but never a national one).

That changes this Sunday when a company ad will air during the Super Bowl game between the Seahawks and Broncos.

“With our great partnership with Xbox and Surface with the NFL, and Bing with the Seahawks, it’s a logical step to extend that participation,” said Microsoft spokesman Lou Gellos, who declined to say how much Microsoft is spending on the ad.

The company also declined to show the ad beforehand but did say it would be a 60-second ad featuring people using Microsoft products.

One of those people will be Steve Gleason, former safety with the New Orleans Saints and a football star at Washington State University.

Microsoft posted a video of Gleason, who has a neuro-muscular disease called ALS, using the Surface. Snippets of that video will be used in Microsoft’s Super Bowl ad.

Here’s the Gleason video:

Update 11:17 a.m. Feb. 2, 2014:

Microsoft has now posted the ad. Check it out:

And here’s Microsoft’s website featuring longer vignettes of the people featured in the ad.

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