New Microsoft CEO Satya Nadella has been emphasizing a “cloud-first, mobile-first” approach for the company.
One such test of that in action starts this week, with the opening of the 2014 Winter Olympics in Sochi.
NBC Olympics will be using Windows Azure Media Services, a video service platform hosted in Microsoft’s datacenters, to publish and stream coverage of the games, Microsoft announced today.
Viewers should be able to watch live streams or on-demand content on their tablets, smartphones or smart TVs, via the NBC Sports Live Extra app, or via NBCOlympics.com (some of which require a subscription to view).
“During the 2012 London Olympics Games, viewers with connected devices watched, on average, six hours of NBC Olympics’ coverage a day, and we anticipate this demand will continue to grow for the upcoming Sochi Olympic Games,” said Scott Guthrie, acting head of Microsoft’s Cloud and Enterprise group.
Windows Azure is providing live streaming of the Olympics “entirely in the cloud, including encoding, transcoding and streaming, for the first time in history,” Guthrie continued.
Guthrie, by the way, is temporarily taking the helm of the Cloud and Enterprise group following the elevation of previous division head Nadella to CEO.