Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

February 6, 2014 at 7:48 PM

NBC Olympics using Windows Azure for streaming and on-demand content

New Microsoft CEO Satya Nadella has been emphasizing a “cloud-first, mobile-first” approach for the company.

One such test of that in action starts this week, with the opening of the 2014 Winter Olympics in Sochi.

NBC Olympics will be using Windows Azure Media Services, a video service platform hosted in Microsoft’s datacenters, to publish and stream coverage of the games, Microsoft announced today.

Viewers should be able to watch live streams or on-demand content on their tablets, smartphones or smart TVs, via the NBC Sports Live Extra app, or via NBCOlympics.com (some of which require a subscription to view).

“During the 2012 London Olympics Games, viewers with connected devices watched, on average, six hours of NBC Olympics’ coverage a day, and we anticipate this demand will continue to grow for the upcoming Sochi Olympic Games,” said Scott Guthrie, acting head of Microsoft’s Cloud and Enterprise group.

Windows Azure is providing  live streaming of the Olympics “entirely in the cloud, including encoding, transcoding and streaming, for the first time in history,” Guthrie continued.

Guthrie, by the way, is temporarily taking the helm of the Cloud and Enterprise group following the elevation of previous division head Nadella to CEO.

 

Comments | More in Microsoft | Topics: cloud, scott guthrie, windows azure

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


Advertising
The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►