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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Janet I. Tu.

February 19, 2014 at 6:00 AM

Microsoft rolls out OneDrive branding to replace SkyDrive

Last month, Microsoft announced it had chosen the name “OneDrive” to replace “SkyDrive” as the brand for its personal cloud storage service.

Today, Microsoft started rolling out that new brand name out to the SkyDrive/OneDrive website; mobile apps on Windows Phone, Android and iOS;  Windows 8, 7 and Vista; and Xbox. The update should be coming soon to Mac OS X as well.

OneDrive is displayed on a variety of devices (Photo from Microsoft)

OneDrive is displayed on a variety of devices (Photo from Microsoft)

Ironically, the two places where the OneDrive branding will take a bit longer to update are Windows 8.1 and Office on Windows 8.1. Because SkyDrive has been built so deeply into those systems, the OneDrive branding will have to come as part of updates for Windows 8.1 and Office, said Angus Logan, a marketing manager for OneDrive.

OneDrive (and OneDrive for Business) will operate the same way that SkyDrive and SkyDrive Pro currently do, though Microsoft has added some new features just in time for the name change.

The OneDrive logo will now replace the SkyDrive logo. (Art from Microsoft)

The OneDrive logo will now replace the SkyDrive logo. (Art from Microsoft)

Some of the new features include: automatic camera roll backup for Android phones, connectivity between Office on Android and OneDrive for Android, the ability to pin folders from OneDrive to the start screen as a live tile on Windows Phones, the ability to share a photo or group of photos directly from OneDrive to Facebook, and the ability for videos on OneDrive that you share to adapt to your recipient’s Internet speed so that less buffering is needed.

OneDrive, like SkyDrive before it, comes with 7 GB of free storage. An additional 3 GB is automatically added if you have a OneDrive app on a mobile device, take a photo and it goes into your camera roll using OneDrive. Those who refer friends can get an additional 500 MB — up to 5 GB — for each friend who accepts the invitation. Microsoft is also doing a promo today where the first 100,000 people who access their OneDrive account will get an additional 100 GB of storage for a year. (If you’re one of the 100,000 you’ll get a notice saying so.)

Microsoft had agreed to change SkyDrive’s name after reaching a settlement last year with British Sky Broadcasting Group, which had contended that Microsoft’s use of the name “SkyDrive” infringed on the British company’s “Sky” trademark.

0 Comments | More in Microsoft | Topics: onedrive, skydrive

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