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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

March 2, 2014 at 7:54 PM

Here’s who’s reportedly in and out in Microsoft’s new regime

Out: Tony Bates and Tami Reller.

Remaining in and taking on new roles: Chris Capossela, Mark Penn and Eric Rudder.

Tony Bates (Photo from Microsoft)

Tony Bates (Photo from Microsoft)

That’s according to reports from Bloomberg and online publication Re/code which say Tony Bates, Microsoft’s executive vice president of business development and evangelism, is leaving the company. Bates’ role will be filled by Eric Rudder, currently head of advanced strategy for Microsoft, according to the Bloomberg report, which cites unnamed people familiar with the changes.

Bates, former CEO of Skype, had reportedly been a candidate for the Microsoft CEO position. He was passed over for that job in favor of fellow Microsoft executive Satya Nadella, who was appointed to the role last month.

After Microsoft acquired Skype in 2011, Bates became president of the Skype division within Microsoft. Prior to that, he had been a senior vice president with Cisco.

Tami Reller (Photo from Microsoft)

Tami Reller (Photo from Microsoft)

Also leaving the company is Tami Reller, executive vice president of marketing, who had been in an “uncomfortable and, increasingly, untenable” partnership with Mark Penn, executive vice president of advertising and strategy, according to Re/code.

Microsoft marketing exec Chris Capossela will take over Reller’s marketing duties, as well as heading advertising, currently overseen by Executive Vice President Mark Penn. Penn takes on the new role of chief strategy officer, according to Re/code, which cited anonymous sources.

Reller, a member of Microsoft’s senior leadership team, is a 13-year Microsoft veteran and one of the top-ranking women at the company.

She served as chief financial officer of several Microsoft groups, including the Windows division. She had been chief financial officer of Great Plains Software when that company was acquired by Microsoft in 2001.

Also leaving the ranks of the top leadership, it was announced Friday, will be Executive Vice President Julie Larson-Green, who currently heads the company’s hardware division. Reller and Larson-Green had led the Windows division for several months after the departure of former Windows head Steven Sinofsky in 2012.

It had been announced last September, when Microsoft revealed it was acquiring Nokia, that then-Nokia CEO Stephen Elop would be taking over Microsoft’s hardware division once the deal was finalized, with Larson-Green reporting to him at that point. Last Friday, Microsoft announced that Larson-Green would be moving over to a new group leading user interaction experiences for applications and services including Office and Bing.

That would leave CFO Amy Hood and Human Resources head Lisa Brummel as the only women on Microsoft’s senior leadership team.

Comments | More in Microsoft | Topics: mark penn, tami reller, tony bates


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