[This story is running in the print edition of The Seattle Times May 29, 2014.]
For years, Joe Belfiore and David Treadwell waged their own separate battles at Microsoft, with Belfiore helping to lead the upstart Windows Phone division and Treadwell heading Xbox software and services engineering.
But last month at Build, Microsoft’s annual developers conference, they shared the spotlight — a sign that their teams, and the company as a whole, are increasingly marching to the “One Microsoft” tune.
“One Microsoft,” a deep reworking of Microsoft’s organization, is designed to eliminate the distractions and infighting that some say stifled innovation and caused the software giant to fall woefully behind its competitors in critical areas.
Belfiore and Treadwell are among the top executives in the Operating Systems Group, formed during a companywide reorganization last year. It brings together some of Redmond-based Microsoft’s most famous brands — including Windows, Xbox and Windows Phone — which had previously been siloed in different divisions.
In their roles, the two veteran employees are central to the “One Microsoft” effort, bringing together everything from product design to schedules that range across Microsoft’s operating systems. They also work closely with other groups within the company.
Belfiore and Treadwell are, respectively, in charge of the front end and back end of operating systems, including the Windows PC, tablet and phone platforms.
[Continue reading the story here.]