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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Janet I. Tu.

May 29, 2014 at 12:46 PM

Meet Joe Belfiore and David Treadwell — two execs central to the “One Microsoft” effort

[This story is running in the print edition of The Seattle Times May 29, 2014.]

For years, Joe Belfiore and David Treadwell waged their own separate battles at Microsoft, with Belfiore helping to lead the upstart Windows Phone division and Treadwell heading Xbox software and services engineering.

But last month at Build, Microsoft’s annual developers conference, they shared the spotlight — a sign that their teams, and the company as a whole, are increasingly marching to the “One Microsoft” tune.

David Treadwell, left, and Joe Belfiore are corporate vice presidents in Microsoft's Operating Systems Group. Both have been fascinated by computers since they were young: "I just wanted to play with the computer," Belfiore said. Treadwell liked working on his grandfather's TRS-80. (Photo by Ellen M. Banner / The Seattle Times)

David Treadwell, left, and Joe Belfiore are corporate vice presidents in Microsoft’s Operating Systems Group. Both have been fascinated by computers since they were young: “I just wanted to play with the computer,” Belfiore said. Treadwell liked working on his grandfather’s TRS-80. (Photo by Ellen M. Banner / The Seattle Times)

“One Microsoft,” a deep reworking of Microsoft’s organization, is designed to eliminate the distractions and infighting that some say stifled innovation and caused the software giant to fall woefully behind its competitors in critical areas.

Belfiore and Treadwell are among the top executives in the Operating Systems Group, formed during a companywide reorganization last year. It brings together some of Redmond-based Microsoft’s most famous brands — including Windows, Xbox and Windows Phone — which had previously been siloed in different divisions.

In their roles, the two veteran employees are central to the “One Microsoft” effort, bringing together everything from product design to schedules that range across Microsoft’s operating systems. They also work closely with other groups within the company.

Belfiore and Treadwell are, respectively, in charge of the front end and back end of operating systems, including the Windows PC, tablet and phone platforms.

[Continue reading the story here.]

 

Comments | More in Microsoft | Topics: re-engineering microsoft's culture, reorganization

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