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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Janet I. Tu.

July 14, 2014 at 9:05 AM

Microsoft at WPC emphasizes “challenger mindset”

Shortly after Satya Nadella took over as CEO of Microsoft in February, he emphasized the reality of a Microsoft that had a lot of catching up to do in certain areas, and said the company was approaching that reality with a “challenger mindset.”

That message is also coming across clearly today at the company’s Worldwide Partner Conference in a keynote address  from Chief Operating Officer Kevin Turner.

Microsoft Chief Operating Officer Kevin Turner (Photo from Microsoft)

Microsoft Chief Operating Officer Kevin Turner (Photo from Microsoft)

About 16,000 people are attending the company’s annual conference for partners, running through Thursday, being held this year in Washington, D.C.

During the keynote, Turner said that while the company still has 90 percent share among PC operating systems, its share among all devices — including smartphones and tablets as well as PCs — is only 14 percent.

“The reality is, the world’s shifted, the world’s evolved,” Turner said.

While acknowledging that new reality, Turner also put it in terms of an opportunity for Microsoft to grow its market share.

Microsoft is now coming from a “challenger mentality,” he said, which means having a mindset of disruption, differentiation and speed in how it approaches things.

“The reality is, the transformation is accelerating,” he said. “It’s going to come quick. It’s going to come quicker.”

Slide Kevin Turner showed at WPC 14, showing Microsoft's current 14 percent global device share. (Slide from Microsoft)

Slide Kevin Turner showed at WPC 14, showing Microsoft’s current 14 percent global device share. (Slide from Microsoft)

He also talked about the company’s emphases on five big trends — cloud, mobility, social business intelligence, big data and security — as well as its focus on competition and customer service.

“Obsessing about our customers is really important,” he said.

CEO Nadella is expected to give the keynote address on Wednesday, starting at 5:45 a.m. PT. It will be livestreamed at www.digitalwpc.com.

Comments | More in Microsoft | Topics: worldwide partner conference

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