Microsoft announced Sept. 23 as the launch date in China for sales of its Xbox One gaming and entertainment console.
The move follows the lifting of a 13-year ban by the Chinese government on the sale of foreign consoles.
For this venture, Microsoft has partnered with China-based BesTV. Pre-orders for the console, which is being sold starting at ¥3,699 RMB (about $599 USD), are already being taken.
More than 25 developers, including those from Microsoft Studios, EA, Ubisolft and others, are building more than 70 games for Xbox One, Microsoft said.
The company has also expanded the ID@Xbox program to China, allowing Chinese developers to bring their games worldwide, and developers elsewhere to publish their games in China.
Sony has plans to sell its rival PlayStation 4 in China as well.