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Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

August 16, 2014 at 11:57 AM

Steve Ballmer gets in on the Ice Bucket Challenge action

Former Microsoft CEO and current LA Clippers owner Steve Ballmer got in on the Ice Bucket Challenge to raise awareness for ALS.

Ballmer said in a tweet that he was nominated by Spencer Hawes, center for the LA Clippers (and a former UW Huskies and Seattle Prep player).

In turn, after dumping a bowl of ice water over his head, Ballmer nominated Rick Neuheisel, football analyst and former coach for the UW and UCLA football teams; Doc Rivers, LA Clippers coach; and Hal Wright. (I have asked Microsoft if they can clarify which Hal Wright Ballmer is referring to and will post any response.)

Ballmer, who remains a director on Microsoft’s board, is among the list of tech titans who took part in the Ice Bucket Challenge to raise awareness and dollars for ALS research and services. Those tech industry leaders include Microsoft co-founder Bill GatesMicrosoft CEO Satya Nadella, Amazon.com CEO Jeff Bezos, Apple CEO Tim Cook, Facebook CEO Mark Zuckerberg, and Google co-founders Larry Page and Sergey Brin.

ALS — amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease — is a neuromuscular disease that affects nerve cells in the brain and spinal cord, causing those with the disease to progressively lose control of their muscle movements. It often leads to paralysis and death within two to five years of diagnosis, according to the ALS Association. There is no known cure.

On Friday, the ALS Association said it had received $9.5 million in donations from July 29 to Aug. 15, compared to $1.6 million during the same time period last year. The association added that the contributions have come from existing donors and 184,812 new donors.

Comments | More in Microsoft | Topics: ice bucket challenge, steve ballmer

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