Microsoft this week outlined the steps it’s taking to combat the problem of apps in its Windows Store that have misleading names or descriptions.
In a blog entry posted Wednesday, Todd Brix, Microsoft’s general manager of Windows Apps and Store, wrote:
Every app store finds its own balance between app quality and choice, which in turn opens the door to people trying to game the system with misleading titles or descriptions. Our approach has long been to create and enforce strong but transparent policies to govern our certification and store experience. Earlier this year we heard loud and clear that people were finding it more difficult to find the apps they were searching for; often having to sort through lists of apps with confusing or misleading titles.
In response, Microsoft modified its Windows Store app certification process, requiring app developers to clearly and accurately reflect their apps’ functionality, make sure their apps are categorized correctly, and to differentiate their icons from those of other apps. While many app developers agreed to make the changes, some did not and Microsoft said it removed 1,500 apps so far from the store.
Brix also said in the blog post: “We will gladly refund the cost of an app that is downloaded as a result of an erroneous title or description.”