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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

September 29, 2014 at 8:52 AM

Microsoft opening flagship store in New York City

Microsoft opened a temporary store in Times Square for the 2012 launch of Windows 8 and Surface, and subsequently set up a couple of smaller stores, offering a limited selection of products, in two New York City locations.

But it’s never had a permanent, full-line retail store in the city — until now.

The company said today that it’s signed a lease to open a flagship store at 677 Fifth Avenue in New York City. 

“As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience,” David Porter, Microsoft’s corporate vice president for retail stores, said in a blog post. “This is a goal we’ve had since day one – we were only waiting for the right location. And now we have it. Our Fifth Avenue location will be much more than just a Microsoft Store. In addition to retail, there will be experiential space for Microsoft as a company to further engage with our customers and partners in new and innovative ways.”

The location currently houses a Fendi shop, according to The Wall Street Journal, which also notes that the new Microsoft flagship store has some of the city’s highest retail rents and will be several blocks south of Apple’s store.

Microsoft currently has 104 brick-and-mortar retail store locations (including both full-line stores and the smaller specialty shops that offer a more limited selection). It plans to open 10 more by this holiday season, Porter wrote.

Comments | More in Microsoft | Topics: Microsoft Store

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