Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

October 21, 2014 at 12:53 PM

Report: Microsoft getting rid of ‘Nokia’ branding on its phones

Given that Microsoft bought Nokia’s handset business and hinted that it would be keeping the brand on smartphones only for a limited time, it’s not surprising that Microsoft is reportedly getting rid of the Nokia name on its flagship Windows Phones.

The brand “Microsoft Lumia” will replace “Nokia,” according to a report in The Verge, which also states that “Nokia France will be the first of many countries that adopt ‘Microsoft Lumia’ for its Facebook, Twitter, and other social media accounts. Microsoft has confirmed to The Verge that other countries will follow the rebranding steps in the coming weeks.”

Microsoft declined to comment on the Verge report.

Microsoft’s $7.5 billion acquisition of Finland-based Nokia’s handset business closed in April. As part of the deal, the Finnish company retained the Nokia brand, though Microsoft licensed the brand for 10 years for Nokia’s basic mobile phones. Microsoft has also licensed the Nokia brand “for the purpose of marketing Nokia-branded smart devices for a limited time,” a Microsoft spokeswoman said then.

 

Comments | More in Microsoft | Topics: lumia, nokia, windows phone

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►