Given that Microsoft bought Nokia’s handset business and hinted that it would be keeping the brand on smartphones only for a limited time, it’s not surprising that Microsoft is reportedly getting rid of the Nokia name on its flagship Windows Phones.
The brand “Microsoft Lumia” will replace “Nokia,” according to a report in The Verge, which also states that “Nokia France will be the first of many countries that adopt ‘Microsoft Lumia’ for its Facebook, Twitter, and other social media accounts. Microsoft has confirmed to The Verge that other countries will follow the rebranding steps in the coming weeks.”
Microsoft declined to comment on the Verge report.
Microsoft’s $7.5 billion acquisition of Finland-based Nokia’s handset business closed in April. As part of the deal, the Finnish company retained the Nokia brand, though Microsoft licensed the brand for 10 years for Nokia’s basic mobile phones. Microsoft has also licensed the Nokia brand “for the purpose of marketing Nokia-branded smart devices for a limited time,” a Microsoft spokeswoman said then.