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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

December 5, 2014 at 12:21 PM

No, Microsoft doesn’t plan to lose money on Windows 10

Microsoft seems to be giving a lot of things away for free these days.

Free versions of Microsoft Office for Android and Apple mobile devices. Free access to a more-powerful version of its developer tools. Free Windows licenses on consumer devices with screens smaller than 9 inches.

Executives from Satya Nadella on down have emphasized getting Microsoft products in front of users on whatever device they happen to be using. The embedded bet is that customers and businesses will spend money for Microsoft services once they get hooked on Redmond’s ecosystem of programs.

Take that strategy a couple steps further, and could Microsoft be planning for a future in which Windows becomes a money-losing tool to get users to pay for subscriptions to Office or data storage? That question was put to Microsoft chief operating officer Kevin Turner at the Credit Suisse technology conference yesterday. 

The short answer is no. The longer answer is that the company is tweaking how it plans to makes money from Windows as Microsoft looks ahead to the Windows 10 launch next year.

“The one thing I can tell you that we’ve not had any conversations on is Windows 10 being a loss leader,” Turner said.

“There are services involved,” Turner went on to say.”Through the course of the summer and spring [of 2015] we’ll be announcing what that business model looks like.”

See the rest of Turner’s comments here.

Comments | More in Windows | Topics: kevin turner, microsoft, office

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