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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

December 29, 2014 at 3:59 PM

Apple trounces Samsung, Microsoft in Christmas smartphone, tablet activations

If you turned on a new smartphone or tablet in the week leading up to Christmas, chances are it was built built by Apple.

That’s according to a report by mobile analytics firm Flurry, which said the California giant accounted for fully 51.3% of the devices activated worldwide Dec. 19-25. Samsung came in second with a 17.7% share. Microsoft’s Nokia (or Lumia, after the ongoing rebranding) was third, with 5.8%.

A distant third-place finish isn’t as bad as it looks for Microsoft, though. The company has been trying to claw its way to a larger slice of the global mobile device pie since buying Nokia’s handset business in April. Data tracker IDC says Microsoft’s Windows Phone operating system — which runs predominantly on Nokia-built devices — accounted for less than 3% of the smartphones sold globally in the three months ended in September.

A 6% market share would thrill Redmond, even if, as Flurry’s report notes, for every Microsoft device activated, consumers turned on 8.8 Apple devices.

Comments | Topics: apple, microsoft, samsung

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