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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

January 7, 2015 at 11:07 AM

iPhone 6 boosts Apple at the expense of Google, Microsoft

How successful has the iPhone 6 been? Apple’s new flagship blew past not only Microsoft’s struggling smartphone unit, but also helped push Google’s Android to its first setback in the U.S. in more than a year.

Apple’s iOS powered 47 percent of the smartphones sold in the U.S. during the three months through November, according to data researcher Kantar Worldpanel’s ComTech division, from 43 percent a year earlier.

The share of smartphones that run Google’s Android fell to 48 percent of sales from 50 perecent, the first decline since September 2013.

Windows Phone fell to 3 percent, from 4.6 percent.

Things don’t look much better for Microsoft internationally, despite the larger footprint Nokia has historically had outside the U.S.

Microsoft’s slice of the smartphone pie slipped into the single digits in the U.K. and France, but registered modest gains in Germany. Apple, meanwhile, surged to nearly a quarter of the smartphones sold in the big five European markets of the U.K., France, Germany, Italy and Spain.

In China, Microsoft’s share fell to a nigh-nonexistent 0.6 percent from 2.7 percent. The company gained share in Australia and Japan.

Microsoft took some heat in the tech blogosphere for not rolling out a flagship phone to compete with the iPhone 6 and other high-end devices released by phone makers.

If Microsoft’s latest phone announcements are any indication, the company is betting it can claw its way back to relevance in smartphones by targeting first-time buyers, particularly those in the developing world.

The company’s latest smartphone offering, the budget-priced Lumia 535, rolled out first in India. Microsoft’s this week unveiled the Nokia 215, a phone that starts at $29 and provides basic Web connectivity and is explicitly targeted toward new Internet users.

See how Microsoft did in each market Kantar surveyed below. The figures are the percentage of smartphones sold that run Windows Phone.

Country Sept – Nov 2013 Sept – Nov 2014 % pt change
U.K. 10.6 7 -3.6
Italy 16 12.7 -3.3
France 12.9 9.8 -3.1
China 2.7 0.6 -2.1
U.S. 4.6 3 -1.6
Spain 4.4 4.1 -0.3
Japan 0 0.4 0.4
Australia 6.9 8 1.1
Germany 5.7 7.1 1.4

Comments | More in Mobile | Topics: apple, google, microsoft

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