Follow us:

Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

January 14, 2015 at 9:07 AM

Microsoft launches two budget Lumia smartphones

Microsoft's Lumia 435 (Photo by Microsoft)

Microsoft’s Lumia 435 (Photo by Microsoft)

Microsoft continues to hammer away at the cheaper side of the market in its bid to grab smartphone market share.

The company Wednesday announced two new smartphones — the Lumia 532 and 435 — designed to target first-time smartphone buyers. The 532 is expected to sell for 79 euros ($93) before taxes and subsidies, and the 435 is expected to start at 69 euros ($81).

Microsoft’s use of the European common currency for its price listing isn’t a coincidence: don’t expect the phones on store shelves in the U.S. soon. The company said it will start rolling out the phones in markets in Europe, Asia and Africa next month.

Microsoft, badly lagging and losing share in developed markets like the U.S. and western Europe, has staked its claim for relevance in smartphones in the developing world. By offering reasonably priced phones that offer smartphone features, Microsoft is hoping that it can persuade basic cellphone users to upgrade to a Windows Phone smartphone instead of devices running Google’s Android or Apple’s iOS.

In November Microsoft launched the budget Lumia 535 in India, and last week the company announced an Internet-capable feature phone that starts at $29.

Both of the devices unveiled Wednesday come with 4-inch screens, front-facing cameras (5 megapixels for the 532, 2 megapixes on the 435) and 1.2 GHz dual-core processors. Lumia blogs have the rest of the details on the 532 and 435.

 

Comments | More in Mobile | Topics: lumia, lumia 435, lumia 532

COMMENTS

No personal attacks or insults, no hate speech, no profanity. Please keep the conversation civil and help us moderate this thread by reporting any abuse. See our Commenting FAQ.



The opinions expressed in reader comments are those of the author only, and do not reflect the opinions of The Seattle Times.


The Seattle Times

The door is closed, but it's not locked.

Take a minute to subscribe and continue to enjoy The Seattle Times for as little as 99 cents a week.

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Subscriber login ►
The Seattle Times

To keep reading, you need a subscription upgrade.

We hope you have enjoyed your complimentary access. For unlimited seattletimes.com access, please upgrade your digital subscription.

Call customer service at 1.800.542.0820 for assistance with your upgrade or questions about your subscriber status.

The Seattle Times

To keep reading, you need a subscription.

We hope you have enjoyed your complimentary access. Subscribe now for unlimited access!

Subscription options ►

Already a subscriber?

We've got good news for you. Unlimited seattletimes.com content access is included with most subscriptions.

Activate Subscriber Account ►