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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

February 3, 2015 at 1:01 PM

Yahoo gains search share as Firefox deal bears fruit

Yahoo’s share of search traffic has climbed into double-digits, gaining at Google’s expense after that search giant lost its place as the default tool for the Firefox browser.

Data that StatCounter released Monday show Google’s share of U.S. search traffic — excluding searches on mobile devices — in January dropped below 75 percent for the first time since it started recording the data in 2008. 

Yahoo’s share of search on desktops, tablets and gaming consoles stood at 10.9 percent in January, up from 8.4 percent in November. That month, Yahoo and Firefox reached a deal to make Yahoo’s search the default in the Web browser.

Google’s share has since declined to 74.8 percent from 77.3 percent in November.

Microsoft’s Bing is still running second by that measure, accounting for 12.4 percent of traffic. Of course, Bing provides the algorithmic guts that power Yahoo’s search engine, part of a deal the companies struck in 2009. (Terms of that deal allow for a breakup as soon as this year.)

Comments | More in Search | Topics: bing, google, microsoft

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