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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

Category: Advertising
July 1, 2009 at 3:04 PM

Update: Microsoft pulls nauseating Internet Explorer ad

Update 1:52 p.m.: Microsoft has pulled its online ad for Internet Explorer 8, after complaints from viewers that it was too foul. According to a statement from the company: “We make a point of listening to our customers. We created the OMGIGP video as a tongue-in-cheek look at the InPrivate Browsing feature of Internet Explorer 8,…


Comments | More in Advertising, Internet Explorer, Microsoft

June 11, 2009 at 2:29 PM

Microsoft launches Hulu-style Web ads for IE8 featuring Dean Cain

In the surreal, ominous style of Hulu, Microsoft has released two online ads to market its latest browser, Internet Explorer 8. Microsoft’s ads feature actor Dean Cain, who played Superman on “Lois & Clark.” Microsoft will also make donations to food banks every time someone downloads the new browser. For each download at,…


Comments | More in Advertising, Internet Explorer, Microsoft, Search, Web browsers

June 4, 2009 at 6:02 PM

More Microsoft TV ads promoting its search engine Bing (update on an oops)

Here is the next round of TV commercials Microsoft is airing to make some headway in online search. The ads all criticize Google without actually naming the search leader, claiming that using Google’s search engine results in an overload of results that don’t get you the answer you want. On a side note, our reliable Seattle…


Comments | More in Advertising, Bing, Microsoft, Search

May 28, 2009 at 9:25 AM

Can Microsoft get a big bang out of Bing?

As expected, Microsoft took the wraps off its overhauled search engine this morning, introducing a new brand name, Bing. The Wall Street Journal reported online that Chief Executive Steve Ballmer was demonstrating Bing at the Journal’s D: All Things Digital conference in Carlsbad, Calif. Here’s Microsoft’s release on the introduction. The Journal’s report said the…


Comments | More in Advertising, Branding, Digital media, Google, Microsoft, Search, Steve Ballmer, Windows Live

May 26, 2009 at 9:10 AM

Get ready to hear a lot about Bing, says Ad Age

It looks like Microsoft’s long-awaited revamp of Live Search is about to unfurl. Last week, word leaked out that the company would be unveiling its updated search engine, code-named Kumo, at The Wall Street Journal’s D: All Things Digital conference, which takes place this week in Carlsbad, Calif. Steve Ballmer is on the roster of…


Comments | More in Advertising, Apple, Branding, Digital media, Google, Microsoft, Search, Windows Live

May 11, 2009 at 4:36 PM

New Zune ad from Microsoft: Now it’s the iPod that’s too expensive

First Microsoft went after Apple with the laptop hunter ads that jabbed Apple for expensive laptops. Now it’s going after iPod. In this latest ad, “The Apprentice” contestant and financial planner Wes Moss claims that it would cost $30,000 to fill an iPod with music, but only $14.99 a month for the Zune’s subscription service. More…


Comments | More in Advertising, Apple, Zune

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