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Microsoft Pri0

Welcome to Microsoft Pri0: That's Microspeak for top priority, and that's the news and observations you'll find here from Seattle Times technology reporter Matt Day.

Category: Branding
May 28, 2009 at 9:25 AM

Can Microsoft get a big bang out of Bing?

As expected, Microsoft took the wraps off its overhauled search engine this morning, introducing a new brand name, Bing. The Wall Street Journal reported online that Chief Executive Steve Ballmer was demonstrating Bing at the Journal’s D: All Things Digital conference in Carlsbad, Calif. Here’s Microsoft’s release on the introduction. The Journal’s report said the…


Comments | More in Advertising, Branding, Digital media, Google, Microsoft, Search, Steve Ballmer, Windows Live

May 26, 2009 at 9:10 AM

Get ready to hear a lot about Bing, says Ad Age

It looks like Microsoft’s long-awaited revamp of Live Search is about to unfurl. Last week, word leaked out that the company would be unveiling its updated search engine, code-named Kumo, at The Wall Street Journal’s D: All Things Digital conference, which takes place this week in Carlsbad, Calif. Steve Ballmer is on the roster of…


Comments | More in Advertising, Apple, Branding, Digital media, Google, Microsoft, Search, Windows Live

March 26, 2009 at 3:28 PM

New Microsoft ad swipes at Apple

Microsoft is rolling out a new Windows commercial today that takes the most direct swipe yet at rival Apple.

The commercial, which feels tuned for these tough economic times, follows a woman on a quest to find a laptop with “speed, comfortable keyboard and a 17-inch screen” for $1,000 or less. “Lauren” walks into an Apple store — she calls it “the Mac store” — and then walks out and tells the camera, “For $1,000 they only have one computer available and that’s a 13-inch screen.” She ends up buying an HP for about $700. Here’s the spot, set to air during March Madness:

Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion


Comments | More in Advertising, Apple, Branding, Windows

March 13, 2009 at 2:41 PM

Microsoft Live Search share drops to 12-month low; Will rebranding it help?

Microsoft’s U.S. Internet search share dropped to 8.2 percent in February, its lowest point in 12 months, according to data from market researcher comScore. Yahoo was also down month-over-month to 20.6 percent. And Google gained market share, reaching 63.3 percent in February. Meanwhile, Microsoft is continuing internal testing of a new brand for its…


Comments | More in Branding, Search

February 13, 2009 at 10:44 AM

Bach clarifies Microsoft’s retail strategy — it’s about building brand, not distribution

Robbie Bach, head of the Microsoft Entertainment and Devices Division, which sells many of its products to consumers through retail partners, said the company’s decision to launch its own branded retail stores was more about building brand than volume distribution.

After taking a half-hour of spot-on questions from students gathered at Microsoft for the company’s Minority Student Day this morning, Bach sat down with me, Joe Tartakoff of the Seattle P-I and Todd Bishop of TechFlash.

Q: Can you give us your thoughts on moving into retail? You guys have a lot of important partners, especially who resell products from your [Entertainment and Devices Division]…

Bach: “The way you have to put this in context is you have to think of it as just a natural evolution of what’s going on in the market and it’s a natural evolution of what’s going on as we develop our brand.


Comments | More in Advertising, Branding, Retail

February 12, 2009 at 3:55 PM

Microsoft opening retail stores

After years of rumors, Microsoft today confirmed that it’s delving into retail. The company is hiring an executive “to create a better PC and Microsoft retail purchase experience for consumers worldwide through the development and opening of the company’s own retail stores,” according to this news release. To lead the effort, Microsoft hired a retail…


Comments | More in Apple, Branding, Real estate and facilities, Retail

November 26, 2008 at 12:15 PM

Bloomberg: Microsoft and LeBron James not renewing contract

Microsoft and the NBA’s “chosen one,” LeBron James, are dropping a marketing relationship that had the Cleveland Cavaliers star forward hawking Windows Vista and promoting himself on an MSN site, Bloomberg reported.

AP Photo/Bill Kostroun

James throws chalk dust into the air before playing in an NBA basketball game against the New Jersey Nets Tuesday, Nov. 18.


Comments | More in Branding, MSN, Personalities

November 26, 2008 at 10:45 AM

Plaintiffs refine argument in ‘Vista Capable’ suit, arguing dropped graphics requirement created ‘third tier’ of Vista

In a document unsealed today, plaintiffs challenging Microsoft’s marketing practices refined their argument that “Vista Capable”-labeled PCs sold in 2006 and early 2007 allowed an upgrade to an edition of the operating system that “cannot fairly be called Vista”.


Comments | More in Branding, Vista Capable, Windows Vista

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