The company says it all comes back to positioning Microsoft as a “productivity” company.More
As expected, Microsoft took the wraps off its overhauled search engine this morning, introducing a new brand name, Bing. The Wall Street Journal reported online that Chief Executive Steve Ballmer was demonstrating Bing at the Journal’s D: All Things Digital conference in Carlsbad, Calif. Here’s Microsoft’s release on the introduction. The Journal’s report said the…More
It looks like Microsoft’s long-awaited revamp of Live Search is about to unfurl. Last week, word leaked out that the company would be unveiling its updated search engine, code-named Kumo, at The Wall Street Journal’s D: All Things Digital conference, which takes place this week in Carlsbad, Calif. Steve Ballmer is on the roster of…More
Microsoft is rolling out a new Windows commercial today that takes the most direct swipe yet at rival Apple.
The commercial, which feels tuned for these tough economic times, follows a woman on a quest to find a laptop with “speed, comfortable keyboard and a 17-inch screen” for $1,000 or less. “Lauren” walks into an Apple store — she calls it “the Mac store” — and then walks out and tells the camera, “For $1,000 they only have one computer available and that’s a 13-inch screen.” She ends up buying an HP for about $700. Here’s the spot, set to air during March Madness:More
If you’re spending $300 million on a major ad campaign for your biggest product, this is not the line you want to read in Advertising Age: “Your brand power is waning.”More
Microsoft’s U.S. Internet search share dropped to 8.2 percent in February, its lowest point in 12 months, according to data from market researcher comScore. Yahoo was also down month-over-month to 20.6 percent. And Google gained market share, reaching 63.3 percent in February. Meanwhile, Microsoft is continuing internal testing of a new brand for its…More
Robbie Bach, head of the Microsoft Entertainment and Devices Division, which sells many of its products to consumers through retail partners, said the company’s decision to launch its own branded retail stores was more about building brand than volume distribution.
After taking a half-hour of spot-on questions from students gathered at Microsoft for the company’s Minority Student Day this morning, Bach sat down with me, Joe Tartakoff of the Seattle P-I and Todd Bishop of TechFlash.
Q: Can you give us your thoughts on moving into retail? You guys have a lot of important partners, especially who resell products from your [Entertainment and Devices Division]…
Bach: “The way you have to put this in context is you have to think of it as just a natural evolution of what’s going on in the market and it’s a natural evolution of what’s going on as we develop our brand.More
After years of rumors, Microsoft today confirmed that it’s delving into retail. The company is hiring an executive “to create a better PC and Microsoft retail purchase experience for consumers worldwide through the development and opening of the company’s own retail stores,” according to this news release. To lead the effort, Microsoft hired a retail…More
Microsoft and the NBA’s “chosen one,” LeBron James, are dropping a marketing relationship that had the Cleveland Cavaliers star forward hawking Windows Vista and promoting himself on an MSN site, Bloomberg reported.
AP Photo/Bill Kostroun
In a document unsealed today, plaintiffs challenging Microsoft’s marketing practices refined their argument that “Vista Capable”-labeled PCs sold in 2006 and early 2007 allowed an upgrade to an edition of the operating system that “cannot fairly be called Vista”.More